So, in case it wasn’t clear enough, she added: “Yes, the music is coming!”

The fashion-forward, rustic aesthetic of the latest IVY PARK collection was inspired by Bey’s childhood in Texas as well as a forgotten chapter of American history. She said she grew up going to the iconic Houston Rodeo every year and taking in the “amazing diverse and multicultural experience where there was something for every member of the family, including great performances, Houston-style fried Snickers, and fried turkey legs.”

She also said she wanted to spotlight the overlooked history of the Black American cowboy. “Many
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