The pop star Halsey lambasted the role of TikTok in modern pop music on Sunday, saying that their label wouldn’t let them release a new song without an accompanying campaign to make it go viral.

“Everything is marketing. And they are doing this to every artist these days,” they wrote, ironically, in a TikTok video, as their unreleased song played in the background. “I just want to release music, man. And I deserve better tbh. I’m tired.” (Halsey
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