How can the filmmakers of low-budget independent films formulate sales and distribution strategies at a global level when they don’t have the same resources wielded by the larger production companies? As part of this week’s IFFR Pro Days, the industry program at the International Film Festival Rotterdam, experts gave their opinions.

Kyle Greenberg, head of marketing and distribution at U.S. company Utopia, said that filmmakers, especially ones helming independent and guerrilla productions, should be “the biggest
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