Netflix veteran Todd Yellin, who has led the streamer’s product teams spanning functions from user interface to pricing, is leaving the company.

Yellin, who has worked at the company for almost 17 years, will stay on at Netflix through September to help recruit his successor. The exec is credited with an array of developments, including leading the creation of Netflix’s “tudum” sonic trademark and advancing the company’s personalized content recommendations.

Yellin said he plans to pursue potential film and TV projects starting in the fall. Before joining Netflix, he wrote and directed independent family
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