When in doubt, just add a plus sign.

CBS All Access, ViacomCBS’s six-year-old streaming service, will be rebranded as Paramount+ in early 2021, the US media conglomerate announced yesterday. The service borrows its new name from Paramount Pictures, the venerable Hollywood studio ViacomCBS has owned since 1994. It joins Disney+, Apple TV+, ESPN+ and several others as the latest service to tack a “+” onto the end of its name in an effort to highlight the additional content available to subscribers beyond what’s already implied in the brand name.

One challenge for ViacomCBS is the majority
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