Few institutions can curate Austin the way South by Southwest (SXSW) has in its 35 years of programming. Even without the local advantage, Rolling Stone comes close with half a century of experience under its belt. Surprisingly enough, next year will mark the first year the two will enter a formal partnership during the SXSW festival, from March 14-17, 2023.

Showcases (accessible to wristband holders and registrants) are standard fare for the musical festival, which allows companies to participate through booking artists, often in micro-festival formats. There are nearly 200 performers already signed on for 2023 showcases.
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