Mark O’Meara, who runs the Cinema Arts and University Mall Theatres in Fairfax, Va., didn’t have the benefit of a huge capital campaign during the pandemic; as a for-profit theater, he needed to seek out different advantages. “Thank God I had two landlords who were very, very, very understanding,” he says. “They’re my heroes. I did pay them a little. I never paid all of [the rent], but I paid them something.” When he was forced to go dark in early 2020, he says, he decided to offer curbside popcorn to his
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