The driver’s seat of a Seat Ibiza was Blanca Vergara’s first recording studio. Three years ago, during the Covid-19 pandemic and the TikTok boom, the artist began uploading covers of other people’s songs from her car. Now her account has more than 30 million likes and she has signed a deal with Warner Music. The 22-year-old from the Spanish island of Mallorca is part of a new talent pool that the social media app has given prominence to. The sound of this generation is characterized by a pattern: pop music with a youthful touch that is reminiscent of the
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