Instrument-maker Gibson is the latest music company looking to support emerging artists.

Its new ‘Spotlight Artist’ program is a global affair, cherry-picking promising artists from North and South America and Europe initially, with plans to expand to China and Japan soon.

The selected artists will get promotion on Gibson’s social and media channels, as well as through “various collaborative moments in locations across the globe”.

The first to benefit is LA-based musician Austin Sexton, in the run-up to the release of his new album ‘Loverboy’ in April.

Gibson isn’t the only company in its field looking to spotlight emerging artists, mind.
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