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Acclaimed films gathering mass popularity including Hereditary, Midsommar, and Everything Everywhere All at Once, each have one common denominator: a distributor with enough sense to produce an entertaining story. A24 provides an edge that makes their films more successful than competitors. Most independent and non-independent distributors have triumphed in following a standard formulaic structure. A dated approach that only focuses on exhausted concepts that ‘work’ with minimal promotional campaigns. This
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