No industry went unscathed by the Covid-19 pandemic, but the music business was undisputedly hit harder than most. Concerts, the force behind $132 billion in economic activity in 2019, were shuttered in the wake of quarantine and social distancing; new recordings and album drops were delayed for months on end; and listeners felt more distant from their favorite musicians than ever before.

But Warner Music saw an opportunity hidden amongst the ruin, and in November 2021, the company announced the launch of
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