Like every production company, Jumpcut wants to discover new talent. As a data-driven startup, it leans on machine-learning algorithms to analyze content on YouTube and Reddit — everything from production value to the emotional response of commenters — and spits out a list of prospective content creators.

Jumpstart founder Kartik Hosanagar, who holds down a day job as the John C. Hower Professor of Operations, Information and Decisions at the Wharton School, said the algorithm frequently strikes gold. It found YouTube shorts created by actor Anna Hopkins, who’s appeared in Freeform’s “Shadowhunters” and “The Expanse” but was unknown —
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