John Canning

The film industry should prepare to engage audiences in the next iteration of the internet, according to former Digital Domain exec John Canning.

Funding, distribution and filmmaking are already being explored in the ‘metaverse’, considered to be the successor to the 2D internet, in which people use virtual reality headsets to enter digital environments.

Canning, who will speak on a panel at the Geneva Digital Market today on how to apply innovative technology to independent productions, told Screen that the industry should get ready for the coming
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